Hours: 7 to 7 x 7

You have to recognize that every "out front" maneuver you make is going to be lonely and uncomfortable. The warm sense of everything going well is usually the body temperature at the center of the herd.

John A. Masters

Logic will take you from point A to B. Imagination will take you anywhere.

Albert Einstein

Stephen Covey

The pessimist sees difficulty in every opportunity. The optimist sees the opportunity in every difficulty.


Our sole focus is to provide maximum value to help you actualize your goals.

We started this business knowing that most new ventures are cash strapped and have countless things competing for funds. Because of that, we are always ready to help you through a full range of effective options - including lower cost no cost alternatives.

We help prospective and newer entrepreneurs with the business planning process:

  • Idea Development:  Idea testing, validation help, and actualization support
  • Business Plans:  Guidance, help with individual sections, and full development
  • Planning Help:  For firms facing new challenges or aiming for the next level
  • Do-It-Yourself Help:  The goal of our site is to provide practical, actionable information to those who want to help themselves, while standing ready to provide direct help to those crunched for time or those with limited business backgrounds.
    • The links in the left margin cover our ever growing body of do-it-yourself knowledge and also generally mirror the services we provide. The top left menu is for those Starting businesses. Below that is a menu for those Building existing businesses.

      The menu across the top covers general and situation specific information.

Down to earth simplicity and practicality

There are plenty of new venture sites with theoretical and philosophical approaches. We prefer to focus on practical and actionable help instead. That means our work will always be a lot more about nuts and bolts than theory and philosophy.

We believe this site is an ideal reflection of how we approach our mission. We provide enormous amounts of information to address a wide spectrum of needs and always strive for simplicity by:

  1) Stripping unnecessary technical jargon from our communications
  2) Distilling dizzying amounts of start-up knowledge into actionable information
  3) Breaking complex processes into logical and manageable parts

There couldn’t possibly be more satisfying work. We are a small firm focused only on helping small firms. It just doesn’t get any better than that.

We are as passionate helping those with simple goals as those with complex goals. For this site, we had to make practical decisions about a new venture "frame-of-reference." We chose a medium-complexity frame-of-reference as a good middle ground.

That means if your plans are more modest, you may find some areas slightly more involved than necessary for your needs. To address that situation, we call out areas that are specifically relevant to your situation with this symbol.

Finally, we eat, sleep, and breath small business. Don't hesitate to call or email us with any questions you have no matter how big or small.

Summary of DIY Information

Below is a summary of the Starting and Building sections in the uppler left margins.

For ease of understanding, we break the start-up process into four logical phases: Groundwork, Planning, Prerparation, & Launch. Here's a summary of each:

  •   What are the smartest first steps to take?
  •   What are the hardest parts of starting a business?
  •   How do you effectively confront the hardest parts?
  •   How do you best assess readiness: business, personal, and household?
  •   What can be done to start testing the commercial viability of the idea?

One important result of the research process is the realization that there are usually many ways to tweak ideas and numerous ways to enter markets.

A key outcome of most planning efforts is a written business plan that incorporates relevant research into a business framework specifically designed around your individual goals, capabilities, and state of readiness.

We are in the process of writing an overview for this section. For now see our Growing Pains Section.